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Cahya Mata Sarawak Berhad
20
OUR
EDGING STRATEGY
In a bid to counter sluggish market conditions, the lack
of large scale greenfield opportunities and operating
constraints, we continue to explore the feasibility of
growth opportunities nearer to home. Following the
introduction of the
Edging Strategy
back in 2016, the
Group moved to focus more closely on maximising
opportunities on the ‘edges’ of our current businesses
to create significant growth. Often overlooked by
companies, businesses in the ‘near field of vision’ or
on the ‘edge’ of a company’s range of focus often carry
opportunities for success with lower risks than a
Blue
Ocean Strategy
or a greenfield expansion.
Following the incorporation of an
Edging Strategy
into
Divisional management plans and budgets, our core
businesses all met with some early success in 2017.
The Construction Materials & Trading Division for
instance, has been exploring the use of waste slag from
smelters as road base with good effect. The trials were
successful and the Division is now aggressively seeking
approval from the relevant authorities in order to start
incorporating this method of fabrication in its day-to-day
business. The Division has also been exploring the use
of innovative new technologies for the premix plants, as
well as investing in a second line at the Sibanyis quarry.
They are also looking at new construction revenue by
securing additional works from existing contracts.
Our trading arm too has extended its product line and
now offers light-emitting diode (LED) lighting while our
property development arm is repositioning itself as a
quality developer. On the HR front, we are automating
our systems and looking to adopt more ICT applications
to make work more efficient. All in all, the Group’s
businesses are making good progress as they incorporate
more out-of-the-box thinking into their daily activities.
In Support of Sarawak’s Sustainable Progress
Being Sarawak’s leading infrastructure facilitator, CMS is
committed tomeeting the needs of the State’s sustainable
growth mandate and helping transform it into a major
regional economic powerhouse. In 2017, we rolled out
several initiatives that underscore our commitment to
strengthening the State’s sustainable progress.
Creating Linkages and Delivering Value
Last year, one of the most talked about events in
Sarawak’s capital city of Kuching was the official opening
of the iconic new landmark across the Sarawak River, the
Darul Hana Bridge. This symbolic mid-river construct, the
first of its kind in Southeast Asia in terms of its design and
engineering, links Kuching City North with Kuching City
South, providing an alternative route to the residents of
both areas. This RM35.00million bridge was implemented
by the Sarawak Economic Development Corporation
for the State Government of Sarawak and the turnkey
contract was awarded to the consortium of PPES Works
(Sarawak) Sdn Bhd and Naim Land Sdn Bhd .
CMS is proud to have played a part in the construction of
this magnificent structure which we also drew inspiration
from for this year’s Sustainability Report theme,
‘Connecting Communities. Delivering Value.’ This year’s
theme not only aims to reflect the role that the bridge
is playing in linking and integrating communities, it also
serves as an expression of how CMS is doing its bit to
connect communities and deliver tangible value.
Being a leading proponent of the Sarawak’s growth story,
CMS continues to identify opportunities to help build
and strengthen linkages between markets, businesses
and communities, as well as create tangible value for our
diverse stakeholders.
Economic
The
Construction
Materials
& Trading
Division has
been exploring
the use of
innovative new
technologies
for the premix
plants, as well
as investing in
a second line
at the Sibanyis
quarry.