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SUSTAINABILITY REPORT 2017

69

CUSTOMER PRIVACY

When it comes to privacy, we observe strict regulations and procedures

to guarantee our customer’s personal data is duly protected. To this end,

the Group complies with the Personal Data Protection Act 2010 (PDPA),

which regulates the processing and proper management of personal data

in commercial transactions.

We do not disclose personal data unless it is:

• To regulatory authorities, government departments or agencies

pursuant to the requirements of the law

• To organisations associated with CMS

• To CMS’ strategic partners, professional advisers and third-party

service providers which it engages from time to time

• Required or authorised by law or by court order

CUSTOMER SATISFACTION

Customer satisfaction continues to play an integral role in our operations

as it helps us to gauge the performance of our subsidiary companies while

providing us with insight to consumer trends. Each of our subsidiaries

carries out their own customer survey from which all responses received,

both positive and negative, are fully review and analysed.

At Cement Division for 2017, the Customer Engagement and Customer

Satisfaction survey results were rated on average 95% and 85%

respectively. This indicates that the Cement Division is able to maintain

the intended levels of rapport and engagement with customers and

dealers and is meeting their expectations.

For CMS Quarries Sdn Bhd, 85% of customers surveyed rated that

products and services rendered was good. At CMS Premix Sdn Bhd,

98.05% of customers surveyed rated that products and services rendered

was good. While at CMS Wires Sdn Bhd, 85% of customers surveyed

rated that products and services rendered was good.

At CMS’ Construction & Road Maintenance Division, the Client’s

Satisfaction Survey Summary for 2017 Performance using evaluation

criteria such as work done conforms to specifications, timeliness,

compliance with Safety & Health control requirements, yielded

aggregated results consistently over 75% at worksites in Betong,

Kuching, Kapit, Mukan, Samarhan, Sri Aman and Serian.

ETHICAL BUSINESS CONDUCT

We are committed to conducting our business across the board in

an ethical manner that is founded upon integrity. In support of this

commitment, we have implemented the Whistle-blowing Policy to

encourage our employees and volunteers to come forward with credible

information on illegal practices or violations. Fraud, bribery or kickbacks

are not tolerated within our operations and dealings.

Corruption

We have formalised policies and procedures to deal with corruption and

improper conduct. Our Code of Ethics and Business Conduct strictly

forbids:

• Bribes, kickbacks or payments of money

• Gifts, loans, property, the use of services, entertainment or any other

benefits more than a nominal value

• Making payments to any government employee or representative or to

any other third party

Our Group Internal Audit Department reviews the adequacy of systems

and controls to manage corruption risks. We prioritise audit areas, as well

as assess risks and their significance to the Group. All business units are

analysed for risks related to corruption.

There were no identified incidents or reports in response to corruption

in 2016.

Anti-Fraud Management

Here at CMS, we maintain zero-tolerance for fraud and the practice of

any other form of deception for the benefit of one person that causes loss

to another. In compliance with our anti-fraud policy, each employee is

required to sign a form that states that they possess an understanding on

what is constituted as fraud and that they agree to report any occurrences

and suspected incidences of fraud.

Fraud Response Committee

We have also founded a Fraud Response Committee which comprises

appointed representatives from various Head Office Departments. Their

responsibilities include:

• Investigating the circumstances of the suspected fraud and producing

a written report

• Securing records and assets including restrictions, as well as barring

access to offices and systems

• Determining whether the case should be reported to the police

• Deciding if the suspected employee should be suspended from work

Whistle-blowing

Even as we are committed to high standards of conduct, we expect our

employees to reflect the same ideologies when it comes to ethics, morals

and legal business conduct. As such, we have provided the relevant

platform for any employee or external party to ‘blow the whistle’, that

is, to make a formal confidential disclosure to a member of Designated

Authority (DA).

In the event of a policy violation, DA members refer suspected

misconduct to the Board of Directors or Group Audit Committee.

Misconduct consists of fraud, misappropriation, abuse of authority,

corrupt practices or any other form of contravention or non-compliance

with Company policies and procedures. Employees are encouraged

to raise serious concerns should they suspect any illegal or unethical

behaviour.

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